About / Transparency



My name is Rob and I am the founder and sole worker at Dark As Day, This page is to give a little incite in how Dark As Day is run and who is behind it.

If you have placed a order with the brand you have either received a order that was designed /printed /embroidered by me (or all of the above) and if you have ever communicated with the brand via email or social media it would be me that you have spoken to :)

I wanted to make this page to explain to people that I am a single independent artist trying to make a living from doing what I love to do.

I understand that people assume that Dark As Day is a large company with many staff and expect emails and orders to be sent and replied to immediately but unfortunately this is not the case and as one person I can only do as much as I can in a single day.

I work 12 hours days usually 6 days a week to keep the brand going and to not let anyone down with orders or updates on orders along side designing new drops and working with new artists.

I'm sure many of you are wondering why I haven't hired staff to help me with this? well it isn't because I am money hungry and want to keep all the profit for myself! I actually planned to hire staff last year but when Brexit came along I had to make a hard decision to either hire staff or pay the EU governments their share of taxes (19%-27%) on all EU orders to save all my EU customers from import and customs bills when receiving their orders which costs me thousands of pounds a month plus two thousand a year for the tax intermediary.

(I obviously didn't vote for Brexit)

I decided that it was more important to look after the EU customers as they take up 80% of my orders so I was unable to take on staff, hopefully as time goes on and the brand grows I hope to hire staff and speed everything up but for now I just wanted to shed some light on my position in hope that people understand what's happening behind the scenes and to know that I am working as hard as I can to print, embroider, design, sew, pack and ship orders out in a timely fashion.

When you place a order, to you it may just be that you are buying some cool tshirts you saw on the Internet but for me your order means so much more, its fueling my lifestyle and happiness and for that I will always be grateful!

To all of you that have placed orders or are thinking of placing orders with Dark As Day ...Thank you so much for supporting a independent artist and allowing me to do what I love for a living, it truly brings me so much joy so thank you from the bottom of my heart. <3


Rob - Company Director